TORONTO, ON (June 16, 2015) – HGTV HOME™ by Sherwin-Williams is now available at Lowe's home
improvement stores across Canada. This new collection is a perfect blend of Sherwin-Williams' heritage of
quality and HGTV HOME™'s design expertise. HGTV HOME™ offers two unique lines, SHOWCASE and
OVATION, which feature exceptional interior and exterior paint, over 1,000 hues and 16 designer-inspired
colour collections, eight of which are exclusive to Lowe's. As a spokesperson for Lowe's Canada, Bryan
Baeumler, along with his wife Sarah Baeumler, have signed on as the HGTV HOME™ brand ambassadors.
"This partnership perfectly reflects the HGTV HOME™ by Sherwin-Williams brand, given Bryan's
professional expertise as a contractor and Sarah's personal style and enthusiasm for design," explains
Garry Belfall, brand manager of Sherwin-Williams Diversified Brands Canada. As a veteran contractor,
Bryan has been helping homeowners create their vision of a dream home. Now, through the room-toroom
harmony colour collections offered by HGTV HOME™, Canadians can bring their own dream homes
Unique to HGTV HOME™ and promoted by its colour collections, the room-to-room harmony concept
makes it simple to create a space that reflects the homeowner's personality and taste. "Open concept
spaces have become very common, but selecting the right colours to make the space visually cohesive
can be overwhelming. The colour collections are the perfect solution because they're designed to help
homeowners create beautiful spaces that flow without any guesswork", Sarah Baeumler explains. HGTV
HOME™ empowers homeowners by giving them the ability to choose colours with confidence. Each
collection includes 20 complementary colours and designer tips, providing a simple way to create a
unified look in one space or throughout the home.
HGTV HOME™ by Sherwin-Williams interior acrylic latex paint formula features low VOC and paint and
primer in one, providing a durable, washable coating for use in all areas of the home. It's available in flat,
eggshell, satin and semi-gloss finishes. The exterior acrylic latex paint provides a durable and mildewresistant
coating for use on properly prepared wood, brick, concrete block, metal, aluminum siding and
masonry. It's available in flat, satin and gloss finishes. "HGTV HOME™ paint features patented technology
such as Colour Precision Promise™ and ResiStain™ so that homeowners can choose a paint that will not
only look beautiful for years to come, but stand up to the wear and tear of family life," says Bryan
The complete line of HGTV HOME™ by Sherwin-Williams interior and exterior paint come with a lifetime
limited warranty. For more information on products and collections, please
About Sherwin-Williams Diversified Brands Canada
Founded in 1866, Sherwin-Williams Diversified Brands Canada is part of The Sherwin-Williams Company,
a global leader in the manufacture, development, distribution, and sale of coatings to professional,
industrial, and retail customers through company-operated stores, home centres, independent paint
dealers, hardware stores, and automotive retailers. Based in Cleveland, Ohio Sherwin-Williams
manufactures products under well-known brands such as HGTV HOME™ by Sherwin-Williams, PARA
Paints, General Paint®, Pratt & Lambert® Paints, Laurentide Paint®, Krylon®, Minwax®,
Purdy®, Thompson's® Water Seal®, and Dutch Boy®. For more information, visit
About Lowe's Canada
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving
approximately 16 million customers a week in the United States, Canada and Mexico through its stores
and online. With fiscal year 2014 sales of $56.2 billion, Lowe's has more than 1,840 home improvement
and hardware stores and 265,000 employees. In Canada, Lowe's opened its first stores in December 2007
and now operates 38 stores in Ontario, Alberta, Saskatchewan and British Columbia with more than 6,000
employees. For more information, visit
ABOUT HGTV HOME
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed
to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online
home and garden destination that attracts an average of four million unique visitors per month. The
brand also includes the HGTV HOME™ consumer products line, which showcases exclusive collections of
paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with
Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on
newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts
through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly
owned by Scripps Networks Interactive, Inc. (SNI).
NARROWING DOWN THE WORLD OF PAINT COLOURS
(NC) When it comes to selecting the right paint colour the options are enough to make your head spin. If you go online there are millions of inspirational shots to get your creativity flowing. So what are you to do if you can't decide on a palette? Narrowing down the options is a good place to start.
Begin with a colour you love. It doesn't matter if it is, cool, warm, bright or neutral, if you love it, you won't get bored of it. Next add corresponding colours by balancing warm hues such as red, orange, burgundy or pink with a cool hue like blue, teal, turquoise or green. This is a great trick for finding harmonious hues when working in a smaller space, but you often need more options if you are decorating a whole home.
This is where pre-curated collections are helpful. Your local paint dealer carries a handful of brochures outlining trends and corresponding colours. HGTV Home by Sherwin-Williams, found at Lowe's, has recently released new colour trends that are sure to impress.
If you find reds speak to you, then consider the Catalyst palette that features Magnificent Red (HGSW1051) which pairs well with the subtle blue Aquamarined (HGSW3313) and a rich neutral such as Smokey Topaz (HGSW2052). This balanced palette creates an energetic yet casual feel that is perfect for a dining room or kitchen.
If you are looking for something a bit more wild, consider the Urban Jungle palette for inspiration. Led by Mangrove (HGSW1253) a vibrant green is balanced when paired with the warmth of a deep orange such as Scarlet Maple (HGSW1091). These create a tropical inspired entry way or living room.
Finally the Odyssey palette is inspired by coral reefs and ocean locals. This cool and calm combination is perfectly suited to a bathroom or bedroom. The neutral Sugar Plumed (HGST2427) is balanced by the soft pink in Coral Odyssey (HGSW1075) and both are complimented by the sharp blue Adriatic Azure (HGSW1352) which is ideal for accessorizing. More information available at painton.com
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